About
Creating exceptional experiences is intentional. We design experiences that resonate. Explore our work.
What we do
Change Playbook is not a typical consultancy. We specialise in human-centred, agile solutions tailored to the needs of each organisation. Our practical approach ensures relevance, effectiveness, and impact in every engagement.
Designing and improving experiences is at the core of our practice. Drawing on deep industry expertise, we bring insight that delivers tangible results, value, and sustainable impact.
We support organisations through transformation, innovation, service and people experience, and business model evolution.
Our methods combine design thinking, problem-solving, journey mapping, and rapid experimentation to create solutions that work in practice.
Our track record speaks for itself. With award-winning programs, we aim for more than success — we strive for lasting, meaningful change.
Jane Tyzack
Founder & Managing Director
Jane brings over 20 years of executive leadership and CX expertise, with a strong background in digital transformation and operating model design. Jane focuses on aligning organisational goals with evolving needs to deliver seamless experiences and exceptional results.
Maria Maddalena-Raso
Strategy & Capability
Maria excels in strategy design, gap analysis, and training delivery, using insights to guide organisational change. Maria’s strategic approach fosters customer-centric cultures and drives impactful change by leveraging deep research and collaborative leadership.
Lori O’Shanassy
Research & Design
Lori brings extensive experience in service design and research. With a strong ability to understand behaviours and organisational culture, Lori develops strategies that build trust and elevate experiences across every interaction.
Angela Azzopardi
Clinical Risk & Quality Improvement
Angela draws on over 15 years of experience in health leadership, specialising in clinical risk, quality improvement, and patient-centred transformation. Angela enables system-wide change by aligning strategic priorities with safety, service excellence, and measurable outcomes, fostering collaboration and continuous improvement.
Maryanne Holtham
Program Delivery & Operations
Maryanne leads program delivery and operations, ensuring impactful, people-centred solutions across client projects and internal strategy. Maryanne specialises in workflow improvement, scalable operations, and aligning delivery with business goals to embed lasting change and strengthen experiences.
Claire Hunter
Digital Strategy & Solutions
Claire is a dynamic leader in digital strategy and transformation, leveraging expertise across sectors to strengthen experiences and deliver change. Claire specialises in developing scalable operating models and providing innovative, pragmatic solutions that achieve measurable results.
Sarah Rose
Business Agility & Transformation
Sarah brings extensive experience in business agility and transformation, helping organisations embed new ways of working that drive sustainable change. By aligning strategy, people, and delivery, Sarah enables organisations to build capability, improve performance, and achieve better customer and business outcomes.
Jane Tyzack
Founder & Managing Director
Jane brings over 20 years of executive leadership and CX expertise, with a strong background in digital transformation and operating model design. Jane focuses on aligning organisational goals with evolving needs to deliver seamless experiences and exceptional results.
Maria Maddalena-Raso
Strategy & Capability
Maria excels in strategy design, gap analysis, and training delivery, using insights to guide organisational change. Maria’s strategic approach fosters customer-centric cultures and drives impactful change by leveraging deep research and collaborative leadership.
Lori O’Shanassy
Research & Design
Lori brings extensive experience in service design and research. With a strong ability to understand behaviours and organisational culture, Lori develops strategies that build trust and elevate experiences across every interaction.
Angela Azzopardi
Clinical Risk & Quality Improvement
Angela draws on over 15 years of experience in health leadership, specialising in clinical risk, quality improvement, and patient-centred transformation. Angela enables system-wide change by aligning strategic priorities with safety, service excellence, and measurable outcomes, fostering collaboration and continuous improvement.
Maryanne Holtham
Program Delivery & Operations
Maryanne leads program delivery and operations, ensuring impactful, people-centred solutions across client projects and internal strategy. Maryanne specialises in workflow improvement, scalable operations, and aligning delivery with business goals to embed lasting change and strengthen experiences.
Claire Hunter
Digital Strategy & Solutions
Claire is a dynamic leader in digital strategy and transformation, leveraging expertise across sectors to strengthen experiences and deliver change. Claire specialises in developing scalable operating models and providing innovative, pragmatic solutions that achieve measurable results.
Jane Tyzack
Founder & Managing Director of Change Playbook
Hello, I’m Jane – a seasoned executive leader with 20+ years of experience specialising in driving meaningful change and establishing high-performing teams.
My expertise lies in designing award-winning customer experiences that build trust and satisfaction. I’ve successfully implemented transformative strategies across diverse sectors, leading teams and programs to simplify complexities and enhance customer-centric operations.
Change Playbook resonates with my passion for positive change, and I enjoy collaborating with like-minded professionals. My qualifications include a postgraduate diploma in human resource management, coaching and training certifications, and proficiency in various methodologies supporting customer and employee experience enhancements.
As a lifelong learner, I continuously refine my skills to create exceptional experiences and empower others to do the same.
Thank you for learning more about me. I look forward to discovering more about you and exploring opportunities to collaborate for great results and a lasting impact!
What we do
Creating exceptional experiences is intentional.
We design experiences that resonate. Explore our work.
Our Values
At Change Playbook, our values shape how we think, how we work, and how we partner with our clients.
Fresh Perspective
We look at challenges differently. By connecting ideas, insights, and experience, we bring clarity to complexity and uncover practical, thoughtful solutions that others might miss.
Passionate Change Makers
We genuinely care about the impact of our work. We’re motivated by helping people and organisations create positive, lasting change, and we show up with energy, commitment, and purpose.
Practical Solutions
We believe change should work in the real world, not just on paper. Our approach is grounded, flexible, and focused on solutions that teams can actually use and sustain.
Ethical Commitment
Trust sits at the heart of everything we do. We work with honesty, transparency, and integrity, building long term partnerships based on openness and doing what we say we will.
Excellence in Expertise
Experience matters. We bring deep knowledge across customer experience, service design, and change, delivering high quality, considered work that our clients can rely on.
Outcome Focused
We measure success by results, not activity. Everything we do is designed to create meaningful outcomes for our clients, their teams, and the communities they serve.