About
Creating exceptional experiences is intentional. We design experiences that resonate. Explore our work.
What we do
Change Playbook is not your typical consultancy. We specialise in relatable, human-centred, and agile solutions tailored to meet specific needs. Our practical approach ensures relevance and effectiveness in every solution we offer.
Building experiences is at the core of our practice. Drawing from our extensive experience within the industry and organisations, we bring invaluable insight to deliver tangible results, value, and sustainable impact.
We specialise in aiding organisations with transformation, innovation, customer and employee experiences, and business model evolution.
Our method revolves around design thinking, creative problem-solving centred on the customer, journey mapping, and rapid experimentation.
Our track record speaks for itself. With award-winning programs, we aim for more than just success; we strive for lasting, meaningful change.
Jane Tyzack
Founder & Managing Director
Jane combines over 20 years of executive leadership and extensive CX management expertise with a deep understanding of digital transformation and operating model design. Jane’s expertise lies in aligning business goals with evolving customer needs, ensuring seamless experiences and exceptional results.
Maria Maddalena-Raso
CX Strategy & Capability
Maria excels in strategy design, gap analysis, and training delivery, using customer insights to guide organisational change. Maria’s strategic approach fosters customer-centric cultures and drives impactful change by leveraging deep research and collaborative leadership.
Lori O’Shanassy
CX Research & Design
Lori brings extensive experience in CX design and research. With a talent for understanding customer behaviours and organisational culture, Lori creates impactful strategies that enhance customer trust and elevate experiences across touchpoints.
Claire Hunter
Digital Strategy & Solutions
Claire is a dynamic leader in digital strategy and transformation delivery, leveraging her expertise across sectors to drive customer and employee experiences. Claire excels at developing scalable operating models, offering clients innovative yet pragmatic solutions that deliver tangible results.
Jane Tyzack
Founder & Managing Director of Change Playbook
Hello, I’m Jane – a seasoned executive leader with 20+ years of experience specialising in driving meaningful change and establishing high-performing teams.
My expertise lies in designing award-winning customer experiences that build trust and satisfaction. I’ve successfully implemented transformative strategies across diverse sectors, leading teams and programs to simplify complexities and enhance customer-centric operations.
Change Playbook resonates with my passion for positive change, and I enjoy collaborating with like-minded professionals. My qualifications include a postgraduate diploma in human resource management, coaching and training certifications, and proficiency in various methodologies supporting customer and employee experience enhancements.
As a lifelong learner, I continuously refine my skills to create exceptional experiences and empower others to do the same.
Thank you for learning more about me. I look forward to discovering more about you and exploring opportunities to collaborate for great results and a lasting impact!
What we do
Creating exceptional experiences is intentional.
We design experiences that resonate. Explore our work.
Our Values
At Change Playbook, our values shape who we are and how we work.
Fresh Perspective
We creatively connect ideas, offering unique viewpoints of innovative solutions.
Passionate Change Makers
We're passionate about driving positive change to help people live and work better through improved experiences.
Practical Solutions
We tailor solutions to specific needs, staying practical and flexible while focusing on clear goals.
Ethical Commitment
Our integrity ensures effective, ethical solutions for long-term success and trust.
Excellence in Expertise
Experience matters, and we excel in enabling customer-centric outcomes delivering high-quality, impactful solutions.
Outcome Focused
We're dedicated to delivering successful outcomes for our clients, going extra mile when needed to ensure a positive and impactful result.